Research Detail

Exhibitor Sales Lead Capture and Follow-up Practice Trends

Date: 2012-10-16
Item Code: SM 39.12
Description:     This report summarizes follow-up activities among exhibiting companies that capture leads at events. It provides insights into what information is collected and by what methods. The follow-up process is evaluated in terms of which departments typically handle follow-up, which methods are used and ultimately whether leads are systematically tracked to determine their outcome.
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