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Date:
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2012-02-02 |
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Item Code:
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MC 47 |
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Description:
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This report evaluates the behaviors and opinions of marketing executives at medium-to-large organizations that use business-to-business exhibitions as a part of their marketing mix. This project provides an update of The Spend Decision study conducted in 2009. Results provide insight into how much of marketing funds are allocated to business-to-business exhibitions, what objectives marketers seek to achieve using this medium and how they measure success of participating. |
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Price: $115.00
Quantity:
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