Spacer
Left Shadow
Right Shadow

Research Detail

The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget
Date: 2009-09-29
Item Code: MC 44
Description:     This study evaluates the behaviors and opinions of marketing executives at mid to large sized organizations that use business-to-business exhibitions as a part of their marketing mix. This report offers insight into how much of marketing funds are allocated to exhibition spend, what objectives marketers seek to achieve using the business-to-business exhibiting medium, and how they measure the success of exhibiting. Historical information is provided herein on the extent of activity by exhibiting companies from 2007 to 2009 with projections for 2010.
Member Price*:
$0.00
Price*:
$99.00

Price: $99.00

Quantity:


*TX Residents pay 8.25% sales tax.
Spacer

Quick Stats:

A 32 page research report with dozens of benchmarking stats and 31 Figures featuring the study\'s findings