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The Cost Effectiveness of Exhibition Participation: Part II
Date: 2009-04-01
Item Code: SM 38
Description:     Part II in a two part series of reports on the cost effectiveness of exhibition participation, this report compares the average cost to close a sale with and without an exhibition lead. Also quantified in this survey is the number of sales calls needed to close a sale. This study was conducted for CEIR by the Alfred P. Sloan Foundation Travel & Tourism Center at the University of South Carolina.
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A four page research report.