The Changing Environment of Exhibitions

This document is the full report on the Changing Environment of Exhibitions Study. It includes detailed analysis and an executive summary. Findings are based on participation among marketing executives across industry sectors. The study ...

Factors that Drive the Decision to Exhibit

Fact sheet developed from the results of the Changing Environment of Exhibitions Study identifying key factors driving the decision to exhibit.

Marketers Intend to Maintain or Expand Number of Exhibitions

Fact sheet developed from the results of the Changing Environment of Exhibitions Study revealing that marketers are committed to using business-to-business exhibitions today and in the near term future.

Exhibitions Foster Business Relationships

Fact sheet developed from the results of the Changing Environment of Exhibitions Study reporting on how business-to-business exhibitions foster business relationships.

Marketers Find Exhibitions an Essential Marketing and SalesTactic

Fact sheet developed from the results of the Changing Environment of Exhibitions Study reporting on the positioning of business-to-business exhibitions as a marketing and sales tactic and planned level of use in the near term.

Use of Exhibitions and the Direct Sales Channel

Fact sheet developed from the results of the Changing Environment of Exhibitions Study reporting on the relationship between use of direct sales and business-to-business exhibitions.

Exhibitions Valued to Access Hard to Reach Industry Sectors

Fact sheet developed from the results of the Changing Environment of Exhibitions Study revealing that business-to-business exhibitions are assigned higher value ratings where more extensive marketing efforts are needed to reach target ...

Exhibitions are Highly Valued in Achieving Marketing & Sales Objectives

Fact sheet developed from the results of the Changing Environment of Exhibitions Study revealing that business-to-business exhibitions are highly valued by marketers to address their most common, high priority marketing and sales ...

Exhibitions Offer Unique Value Not Provided by Other Marketing Channels

Fact sheet developed from the results of the Changing Environment of Exhibitions Study revealing that business-to-business exhibitions deliver unique value not provided by other marketing channels.

Factors Behind the Resiliency of Business-To-Business Exhibitions

White Paper prepared for 2012 ECEF Conference and presented by Nancy Drapeau, PRC, CEIR Director of Research. This paper uses information received from two major CEIR studies, Changing Environment of Exhibitions and The Spend Decision: ...