Research Reports

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The Changing Environment of Exhibitions
Date: 2012-01-18

This document is the full report on the Changing Environment of Exhibitions Study. It includes detailed analysis and an executive summary. Findings are based on participation among marketing executives across industry sectors. The study ...

Member Price: $0.00   Price: $299.00

AMA Educator Conf - Highlights of Key Value of Exhibitions to Attendees
Date: 2014-03-05

Presentation by CEIR\'s Research Director at the 2014 American Marketing Association Educator\'s Conference. The presentation focused on what attendees value most about exhibitions, in general as well as what they hope to experience in ...

Member Price: $0.00   Price: $49.00

Approaching Prospects on the Exhibition Floor
Date: 2013-12-04

Written by Barry Siskind, an internationally recognized exhibit marketing guru, this report provides practical advice for exhibit staff on how to effectively engage with attendees.

Member Price: $0.00   Price: $24.00

An Exhibit Manager's Guide to Exhibit Staff Orientation
Date: 2013-07-09

Report is a primer on issues to consider when building an exhibit staff training program: overview on why training is important, best timing for sessions, whether to use in-house or external resources and inclusion of the 'ultimate ...

Member Price: $0.00   Price: $24.00

The Role of Exhibitions in Supporting Organizational Learning: Attending for Competitive Advantage
Date: 2013-06-20

Academic research has supported the contention that organizational learning is an important ...

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White Paper - Aligning Exhibitions With What Attendees Want Most
Date: 2013-05-31

White Paper prepared for and presented at the May 2013 Exhibition & Convention Executives Forum. This paper provides a synthesis of key findings relating to this topic from two recent CEIR studies: What Attendees Want from Trade Exhibitions ...

Member Price: $0.00   Price: $49.00

2013 CEIR Index Report: An Analysis of the 2012 Exhibition Industry and Future Outlook
Date: 2013-04-09

The 2013 CEIR Index Report: An Analysis of the 2012 Exhibition Industry and Future Outlook.

Member Price: $325.00   Price: $425.00

What Attendees Want from Trade Exhibitions
Date: 2013-02-04

This report highlights what motivates attendees to visit exhibitions as well as how events are faring in meeting their needs.

Member Price: $0.00   Price: $49.00

Beyond ROI and ROO Using Measurement to Enhance Decisions & Improve Exhibit Results
Date: 2013-01-22

This report gives an overview of an integrated approach to defining, implementing and monitoring performance of exhibition programs.

Member Price: $0.00   Price: $24.00

Trends in Use of Exhibitions
Date: 2012-11-08

This study provides an in-depth look at attendee and exhibitor use of exhibitions, including frequency, reasons for participating and projected use in the near-term future.

Member Price: $0.00   Price: $49.00

 
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