Research Reports

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The Changing Environment of Exhibitions
Date: 2012-01-18

This document is the full report on the Changing Environment of Exhibitions Study. It includes detailed analysis and an executive summary. Findings are based on participation among marketing executives across industry sectors. The study ...

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Managing for Results: Benchmarks for Exhibit Growth

This six page report offers a primer on exhibit goal setting that aligns with an organization’s strategic goals and defining metrics that track event performance against these goals.


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Best Practices for Exhibit Booth Design - For Companies of All Sizes
Date: 2015-08-27

This nine page report breaks down and answers five key questions that assist an exhibitor when looking to build or refine their exhibition programs. These questions include: ...

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Use of Analytics Today by Business-to-Business Exhibition Organizers
Date: 2015-03-23

This report provides an overview into the exhibition industry’s journey to data driven decision-making, including the extent of use of analytics, where it is delivering value today, and where it holds promise moving forward.

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Use of Analytics by Business-to-Business Exhibition Organizers Case Studies
Date: 2015-03-23

This report includes case study summaries of in-depth interviews with executives from 12 different business-to-business exhibition organizers. Executives discussed the processes for defining analytic projects, for which business objectives ...

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The Right Place to Exhibit - A Strategic Approach
Date: 2015-02-03

This report is one in a series of reports geared to help exhibiting companies achieve better results and gain value from exhibition participation.

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How the Exhibit Dollar is Spent
Date: 2014-12-05

This report provides more insights than ever before. It includes the percentage breakdown of spending by expense categories and identifies the direction of spending levels in 2014 versus 2013. It explains how spending varies by the size of ...

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Best Practices by Exhibition Organizers to Attract and Retain Young Professional Attendees
Date: 2014-07-24

This report is a ‘must have’ resource for exhibition organizers. It catalogues exhibition organizer efforts to attract and retain young-professional attendees to their events. ...

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Exhibition Floor Interaction: What Attendees Want
Date: 2014-04-22

This report documents attendee floor interaction preferences at business-to-business exhibitions. These findings are essential for organizers and exhibitors alike, who seek to deliver what attendees want to experience at an exhibition.

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AMA Educator Conf - Highlights of Key Value of Exhibitions to Attendees
Date: 2014-03-05

Presentation by CEIR\'s Research Director at the 2014 American Marketing Association Educator\'s Conference. The presentation focused on what attendees value most about exhibitions, in general as well as what they hope to experience in ...

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