 | Out – Business
This ad talks about the value of exhibitions to the business decision makers who authorize exhibition attendance. (Business Audience) |
 | Out – Scientific
This ad discusses how an entire enterprise benefits when people go to exhibitions. (Scientific/Professional Audience) |
 | Big – Business
This ad discusses how exhibitions help business leaders keep up with the latest equipment, practices, news and technology in their industries. Exhibitions are the number one vehicle for new product launches. (Business Audience) |
 | Fast – Business
This ad plays upon Internet language to show how quickly people learn at exhibitions. (Business Audience) |
 | Fast – Scientific
This ad plays upon Internet language to show how quickly people learn at exhibitions. (Scientific/Professional Audience) |
 | Out 2 – Business
This ad covers how businesspeople find answers at exhibitions to their most difficult problems. (Business Audience) |
 | Stuck – Scientific A
This ad tells how scientists and professionals find answers at exhibitions to their most difficult problems. The formula on the board is engineering-related. (Scientific/Professional Audience) |
 | Stuck – Scientific B
This ad tells how scientists and professionals find answers at exhibitions to their most difficult problems. The formula on the board is mathematical. (Scientific/Professional Audience) |
