 | Touch – Business This ad discusses how exhibitions allow business leaders “hands-on” insight to the latest equipment, practices, news and technology in their industries. (Business Audience) |
 | Touch – Scientific This ad discusses how exhibitions allow professionals “hands-on” insight to the latest trends, practices and technology in their industries. (Scientific/Professional Audience) |
 | Face to Face – Scientific This ad illustrates how exhibitions support rich and meaningful connections among scientific and professional people – without needing technology. (Scientific/Professional Audience) |
 | Face to Face – Business This ad illustrates how exhibitions support rich and meaningful connections among business people – without needing technology. (Business Audience) |
 | Roar – Scientific This ad addresses the energy, excitement and high level of professionalism an exhibition and its many attendees provide. (Scientific/Professional Audience) |
 | Roar – Business This ad addresses the energy, excitement and high level of professionalism an exhibition and its many attendees provide. (Business Audience) |
 | Impress – Scientific This ad discusses how individuals can learn new information and contribute more to their organizations by attending exhibitions. (Scientific/Professional Audience) |
 | Broadband – Scientific This ad plays upon Internet language to show that exhibitions help professionals keep pace with industry trends. (Scientific/Professional Audience) |
 | Broadband – Business This ad plays upon Internet language to show that exhibitions help business people keep pace with industry trends. (Business Audience) |