Wave One
 | Break A This ad discusses how individuals can learn new information and contribute more to their companies by attending exhibitions. |
 | Break B This ad discusses how individuals can learn new information and contribute more to their companies by attending exhibitions (layout alternative) |
 | Digital - Business This approach uses the language of the Internet to show the benefits of face-to-face interactions at exhibitions. It features an African-American male and a Hispanic female. (Business Audience) |
 | Digital - Scientific This approach uses the language of the Internet to show the benefits of face-to-face interactions at exhibitions. It features an African-American male and a Hispanic female. (Scientific/Professional Audience) |
 | Digital - Business 2 This approach uses the language of the Internet to show the benefits of face-to-face interactions at exhibitions. It features a Hispanic female and an African-American male. (Business Audience) |
 | Digital - Scientific 2 This approach uses the language of the Internet to show the benefits of face-to-face interactions at exhibitions. It features a Hispanic female and an African-American male. (Scientific/Professional Audience) |
 | Digital - Business 3 This approach uses the language of the Internet to show the benefits of face-to-face interactions at exhibitions. It features a white male and an African-American male. (Business Audience) |
 | Digital - Scientific 3 This approach uses the language of the Internet to show the benefits of face-to-face interactions at exhibitions. It features a white male and an African-American male. (Scientific/Professional Audience) |
 | Goto - Business This approach pulls out a key fact highlighting the value of exhibitions. (Business Audience) |
 | Goto – Scientific This approach pulls out a key fact highlighting the value of exhibitions. (Scientific/Professional Audience) |
 | Wireless – Business This ad illustrates how exhibitions support rich and meaningful connections among businesspeople—without needing technology. (Business Audience) |
 | Wireless – Scientific This ad illustrates how exhibitions support rich and meaningful connections among scientific and professional people—without needing technology. (Scientific/Professional Audience) |
