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How the Exhibit Dollar is Spent
2017 CEIR Attendee Floor Engagement Study Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths
2017 CEIR Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion, and Other Tactics
This particular Digital Toolkit Series report focuses on exhibition organizer pre-event offerings, including digital attendee marketing tactics, digital registration offerings and pre-event planning tools made available on their websites.
The Digital Toolkit Series takes a comprehensive look at the use of technology at each step of the attendee journey. Each report compares attendee use and satisfaction with organizer and exhibitor digital offerings at different phases in the attendee journey and compares these results with what organizers and exhibitors say is used extensively and what they think attendees value most. Analysis offers a practical way to benchmark activities with industry trends and offers an invaluable guide to help prioritize where to invest resources to meet attendee needs.
When it comes to best practices for an exhibit booth design, there are questions to ask that precede the actual content and design process, ones that are universal and essential yet frequently go unasked. At their most fundamental, there are five considerations to ask before embarking on booth design:
• Why are we going?
• Why is this exhibition important to us?
• Is this the best use of our time and budget?
• What will a successful exhibition look like to us?
• What experience do we want attendees to have?
This report explores the “why” and “what” of exhibition booth planning that helps a company – no matter its size – make decisions that result in high impact, memorable exhibition experiences – the kind that build deep connections for a brand and establish meaningful conversations with customers and new prospects alike.
"This study provides a deeper understanding of the process and range of metrics used to evaluate the performance of exhibiting.
Primary benchmarks include:
*Overall process approach
*ROI Metrics - extent used, most popular, where exhibitions perform best
*Intermediate Performance Metrics - extent used, most popular, where exhibitions perform best
*Lead Qualification and Sales Conversion Rates"