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2016 Attendee Retention Insights Part One - Basics for Creating Your Attendee Retention Strategy: Tracking, Profiling and Why They Come Back
2016 Digital Toolkit to Enhance the Attendee Experience – Attendee Technology Profile
2016 Digital Toolkit to Enhance the Attendee Experience Focus Report on Exhibition Organizer Onsite and Post-event Offerings
The CEIR Index Report provides an objective measure of the annual performance of the exhibition industry by measuring year-over-year changes in four key metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue. It details performance for 14 industry sectors and the overall industry. This report provides data from 2002 through 2015 with a predictive forecast through 2018.
Purchase the CEIR Census and CEIR Index together for the most powerful research tool offered to the exhibition industry. The CEIR Index provides a view of economic performance across 14 industry sectors. The Index also provides predictive insights into performance in years 2016, 2017 and 2018. The CEIR Census provides information on where and when exhibitions are held, both business-to-business and business-to-consumer. The data is broken down by location, type of venue, Net Square Feet of exhibit space and events by month, state, province, and city. The Census provides information on the U.S., Canada and Mexico. For the best value, purchase the CEIR Census and CEIR Index together.
The Index will be sent upon release in April 2016. You will immediately receive the Census upon purchase.
This particular report, Part One, includes an overview of attendee tracking efforts engaged in by top ranked organizers of U.S. trade shows and how they build attendee retention strategies. It includes key profile characteristics of repeat attendees, who they are and why they become loyal visitors to an exhibition.
Part One is the first of a five report series based on research conducted in late fall of 2015. The report series reveals findings on why attendees become loyal visitors to a specific exhibition and what organizers do to motivate attendees to return on a regular basis. They offer readers a road map for benchmarking attendee retention strategy practices with industry norms; an understanding of commonly held characteristics of professionals who attend a given event regularly which can help guide marketing and event development. Lastly, these reports offer charts that compare repeat attendee wants and preferences to trade show offerings, which enable organizers to assess where repeat attendee needs are typically served well, and where gaps exist in offerings – suggesting potential areas of improvements to better serve their needs.