You are here
2016 Attendee Retention Insights Part One - Basics for Creating Your Attendee Retention Strategy: Tracking, Profiling and Why They Come Back
2016 Attendee Retention Insights Part Two - Exhibition Floor Features that Build a Loyal Alumni Attendee Audience
Exhibitions Are Highly Valued in Achieving Marketing and Sales Objectives
The CEIR Index Report provides an objective measure of the annual performance of the exhibition industry by measuring year-over-year changes in four key metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue. It details performance for 14 industry sectors and the overall industry. This report provides data from 2002 through 2015 with a predictive forecast through 2018.
Purchase the CEIR Census and CEIR Index together for the most powerful research tool offered to the exhibition industry. The CEIR Index provides a view of economic performance across 14 industry sectors. The Index also provides predictive insights into performance in years 2016, 2017 and 2018. The CEIR Census provides information on where and when exhibitions are held, both business-to-business and business-to-consumer. The data is broken down by location, type of venue, Net Square Feet of exhibit space and events by month, state, province, and city. The Census provides information on the U.S., Canada and Mexico. For the best value, purchase the CEIR Census and CEIR Index together.
The Index will be sent upon release in April 2016. You will immediately receive the Census upon purchase.
This particular report documents what percentage of exhibitors face the major task of extensive marketing efforts to reach their target industry sectors or professionals and the high value these exhibitors place on using the business-to-business exhibition to reach these target audiences.
This report is one in a series of 10 fact sheets that will be released this summer reporting on key findings rom the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets will document different aspects of the power of exhibitions in today's marketing and sales landscape.