| Contact: Craig Nauta Managing Director Center for Exhibition Industry Research +1 (972) 687-9242 cnauta@ceir.org Exhibition Industry Grows 4.8 Percent in 2006
DALLAS, 27 March 2007 - According to the fourth annual CEIR Index Report, a leading provider of exhibition industry performance data, the exhibition industry grew 4.8 percent in 2006 over 2005 levels, just slightly below the 5.8 percent gain posted by the industry in 2005 versus 2004, but marking the fourth consecutive year of industry growth. Additionally, the results for the industry surpassed overall U.S. economic growth of 3.4 percent in 2006.
Nearly 300 events contributed data for this report, and the results show that the exhibition industry is healthy, vibrant and growing. As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance: Net Square Feet; Attendees; Exhibitors; and Revenue.
Over the course of the period covered by this report (2000-2006), all four exhibition industry metrics rose on a CAGR (compound annual growth rate) basis: Net Square Feet (+3.6 percent); Revenue (+2.6 percent); Attendees (+1.6 percent); and Exhibitors (+1.5 percent). In 2006, Revenue increased 9.7 percent, followed by 4.6 percent, 3.8 percent and 1.3 percent gains in Attendees, Net Square Feet and Exhibitors, respectively.
The CEIR Index provides exhibition industry performance across 11 key industry sectors: Professional Business Services; Consumer and Retail Trade; Sports and Entertainment; Food; Government; Building and Construction; Industrial and Manufacturing; Communications and Information Technology; Medical and Health Care; Raw Materials and Science; and Transportation.
Several market sectors drove growth for the industry from 2000 to 2006, including Building and Construction (+5.4 percent CAGR); Sports and Entertainment (+5.3 percent CAGR); Transportation (+4.8 percent); and Medical and Health Care (+4.0 percent). In examining the 11 industry sectors covered by the CEIR Index, all showed increases in Net Square Feet in 2006, with the exceptions being Consumer and Retail Trade and Communications and Information Technology. From 2005 to 2006, exhibition industry growth was led by Professional Business Services (+11.1 percent); Raw Materials and Science (+10 percent); Transportation (+9.4 percent); Building and Construction (+9.2 percent); and Food (+7.4 percent).
Total growth rates in the other industry sectors over the period were as follows: Building and Construction (+9.2 percent); Food (+7.4 percent); Communications and Information Technology (+3.4 percent); Medical and Health Care (+3.0 percent); Industrial and Manufacturing (+3.0 percent); Sports and Entertainment (+2.9 percent); Government (+1.0 percent); and Consumer and Retail Trade (+0.1 percent). With a 7.4 percent gain in 2006, the Food sector displayed the greatest turnaround among sectors, as it posted a 10.9 percent decline in 2005 versus 2004 levels.
Veris Consulting, a leading exhibition industry research consultancy, collected the data from the nearly 300 events and created the CEIR Index results. The Jordan, Edmiston Group, Inc. (JEGI), a leading investment banking firm for the media and information industries, provided year-over-year analysis of exhibition performance for each of the 11 industry sectors covered by this report. Camilli Economics, an independent economic advisory services firm, wrote the Economic Overviews and Outlooks for each of the 11 industry sectors. Trade Show Executive, an award-winning magazine covering the trade show industry, provided design services and oversaw production of the final report.
The full report will be officially announced at the SISO CEO Summit, which is being held March 25-27 in Miami, Fla. The CEIR Index can be purchased through www.ceir.org.
About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org.
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