| Contact: Craig Nauta Managing Director Center for Exhibition Industry Research +1 (972) 687-9242 cnauta@ceir.org New CEIR Guru Report Focuses on Exhibiting Opportunities
DALLAS, 6 February 2007 – The Center for Exhibition Research (CEIR) announces the release of a new Guru Report, The Right Place to Exhibit - A Strategic Approach. This step-by-step guide helps exhibitors determine the best exhibitions and events in which to exhibit. Focus points include defining your audience, and establishing strategic and tactical considerations.
The Right Place to Exhibit - A Strategic Approach follows up on a Guru Report released earlier this year, Management by Objectives: Benchmarks for Exhibit Growth, which provides timely data and important guidelines to determining exhibiting objectives. Both reports have been added to the CEIR Resource Library which offers an array of exhibition-related marketing and research reports, presentations, editorial insight and industry research pieces. Regardless of your level of exhibition involvement, CEIR’s resources are proven to maximize exhibition marketing.
About Guru Reports
The Guru Reports are designed to be simple guides written by industry experts to help exhibiting companies achieve better results and gain value from exhibition participation. More information about these and other valuable research can be found at www.ceir.org.
About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org.
### | 
