Contact: Susan Brower +1 (972) 687-9207 sbrower@iaee.com Mary Tucker +1 (972) 687-9226 mtucker@iaee.com Breden Appointed Executive Director for CEIR Supporting Staff Hired
DALLAS, 12 February 2008 - Cathy Breden, CAE, CMP has been appointed executive director for the Center for Exhibition Industry Research (CEIR). She will be responsible for the daily management, and will oversee administrative duties of the organization while CEIR President Doug Ducate, CEM, CMP continues his role as president and CEO and maintains industry and media relations.
“I am excited by the opportunity to work with Cathy,” said 2008 CEIR Chair Nancy Hasselback. “She knows how to get things done. With her leadership, the value of CEIR research will be elevated and utilized throughout the industry.”
Ms. Breden will continue to serve as chief operating officer for the International Association of Exhibitions and Events™ (IAEE) and executive director of IAEE Services, Inc. She understands the value of CEIR and will integrate CEIR activities into the IAEE infrastructure. Her extensive experience in association management including 13 years with IAEE, as well as experience in operations, membership, meetings, events and administration positions her perfectly for this new role. Ms. Breden will be supported by Genny Nelson, research/project manager and Terri Philips, administrative assistant.
Mr. Ducate said, "Cathy's appointment as the executive director of CEIR will continue to enhance and move the organization forward. Her tenure in the industry provides a solid foundation and understanding of CEIR and the exhibition industry. Her appointment is further evidence of the IAEE commitment to support CEIR and to expand the foundation of useful industry research."
The CEIR staff will be based in Dallas, Texas and can be reached at 8111 LBJ Freeway, Suite 750, Dallas, TX 75251-1313 or by calling +1 (972) 458-8002.
About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org.
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