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Contact:
Genny Nelson
Research Project Coordinator
Center for Exhibition Industry Research
+1 (972) 687-9225
gnelson@ceir.org
Seven New CEIR Reports Released
DALLAS, 18 June 2008 – The Center for Exhibition Industry Research (CEIR) announces the release of seven of its most popular research reports now available with all-new data on exhibition industry attendee quality and characteristics. Based on 2007 survey response data compiled by Exhibit Surveys, Inc., these reports individually and collectively highlight that exhibitions deliver highly-qualified prospects with buying influence to exhibitors. According to the research conducted, an overwhelming 77 percent of all qualified attendees at exhibitions represent a new potential customer for exhibiting companies, 82 percent of whom have purchasing influence.
CEIR’s new reports confirm fresh data on seven key topics in exhibition marketing and show management, including the average traffic density for exhibitions, how much time attendees spend at exhibitions and the percentage of attendees that do not attend more than one exhibition.
All seven reports have been added to the CEIR Resource Library, which offers an array of exhibition-related marketing and research reports, presentations, free resources and, most recently, the industry’s first ROI Tool Kit. Regardless of your level of exhibition involvement, CEIR’s resources are proven to maximize exhibition marketing.
More information about these newly released reports and other valuable research and tools can be found at www.ceir.org.
About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org.
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