Contact: Susan Brower +1 (972) 687-9207 sbrower@iaee.com Mary Tucker +1 (972) 687-9226 mtucker@iaee.com CEIR Answers Members and Redesigns Web Site DALLAS, 28 February 2008 - The Center for Exhibition Industry Research (CEIR) has redesigned its Web site at www.ceir.org to a more user-friendly format when searching for its wealth of information and resources. Not only will visitors benefit from a more organized layout, but the new CEIR site also features:
Exhibition Industry Promotion Campaign: Almost 30 free, downloadable ads that communicate the value of exhibitions to business leaders and decision-makers through advertising and public relations. CEIR Research Reports: CEIR's library includes both current and archived reports offering a historical look at the value of exhibitions in years past. In some cases, these reports do not reflect current regulatory changes or technological advances. However, they do provide relevant comparative information and provide a unique perspective. They are categorized by specific topics for ease of search. Exhibition Industry Census: CEIR’s Exhibition Industry Census provides the statistics needed to accurately identify current involvement, plan strategies, set legitimate goals and measure progress precisely. The Census contains data on all B2B (business-to-business) and consumer exhibitions occupying at least 3,000 net square feet of space and including at least 10 exhibiting companies. More than 13,000 events have been counted - three times the levels frequently reported. Event Data Reporting: CEIR members may report their exhibition metrics through the site for inclusion in statistical evaluations.
CEIR members as well as members of the International Association of Exhibitions and Events™ (IAEE) can access and download the latest research simply by signing in using their membership ID and password. There is a method how the research is categorized on the CEIR Web site member identification number. All research is a free benefit of membership with the exception of the CEIR Index and CEIR Census. The research is categorized on the CEIR Web site:
Research product types include: CEIR Direct Newsletter Books Directories Presentations Promotions Research Reports Special Packages
Segmented by category: Power of Exhibitions Face to Face Marketing Study Guru Report Series Resource Center Special Reports Marketing/Communications Sales/Measuring Return Attendee/Exhibitor Behaviors International Reports Other Industry Tools
Products are further broken down by key objectives: · Exhibitor Objectives -
Justify Exhibition Participation Product/Increase Market Budget Set Exhibit Budget Train Staff on Boothmanship Learn Follow-Up Techniques Plan Pre-Show Promotions Build Product Awareness Analyze Attendee Behavior Identify New Exhibit Trends
Organizer Objectives
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Analyze Exhibitor Behaviors Increase Attendance Levels Develop Exhibitor Strategies Increase Meeting/Space Sales Set Space/Registration/Promotion Rates Create Successful Promotions
· Supplier Objectives -
Locate Profitable Clients Educate Your Sales Staff Promote Company to Industry Justify Client Relationships Discover Booth Design Ideas
· CVB/Facility Objectives Visit www.ceir.org to see the latest changes and offerings by CEIR. About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org. ### | 
