Reminder: if your organization is an IAEE or CEIR-only member, you have access to the reports in the CEIR Library at no cost, a benefit of your membership! (Exceptions: The CEIR Index and CEIR Census.)
CEIR Research Reports
CEIR's library includes reports detailing the value of exhibitions and face-to-face marketing. The reports provide relevant comparative information and provide a unique perspective. Reports are categorized into the following areas:
Power of Exhibitions (PE) Three major studies: Reports detailing decision-makers' perceptions on the value of exhibitions in the purchasing cycle. Reports focusing on maximizing the role of exhibitions in the marketing mix; Reports discussing how to attract young professionals to exhibitions.
Face to Face Marketing Study (F2F) Powerful reminders of why personal interaction in the business world is absolutely critical.
Guru Report Series (G) Simple guides written by industry experts to help exhibiting companies achieve better results and gain value from exhibition participation.
Marketing/Communications (MC) Strategies for effective exhibit marketing.
Sales/Measuring Return (SM) Specific exhibition-related objectives are analyzed and compared to other media.
Attendee/Exhibitor Characteristics (AC, EC) Profiles of exhibition participants.
International Reports (IN) Methods to attract international exhibitors and attendees alike to U.S. shows.
Industry Tools (IT) Exhibition industry market measurements, growth projections and other future insights.
Resource Center Special Reports (RCSR) Focused reports covering a wide variety of industry-related topics.