Research Reports

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The Right Place to Exhibit - A Strategic Approach
Date: 2007-01-01

This report is one in a series of reports geared to help exhibiting companies achieve better results and gain value from exhibition participation.

Member Price: $0.00   Price: $24.00

2004 Index & CD-Rom
Date: 2004-09-14

Originally, the 2004 Index was $295 for non-members and $195 for members, but now it is only $146! A single comprehensive and comparable index provides end-users, facilities and suppliers, the ability to compare the exhibition industry's ...

Member Price: $0.00   Price: $146.00

Exhibition Staff Practice Summaries
Date: 2004-02-14

This report takes a look specifically at exhibit staffing. It provides an in-depth view of critical attributes of staff from the attendee's perspective, experience levels, the number of exhibit staff and level of training.

Member Price: $0.00   Price: $48.00

Exhibition Industry Trends: Are We Ready for the Trade Shows of Tomorrow?
Date: 2003-10-10

Especially Prepared for the International Association for Exhibition Management's Washington D.C. Chapter. This presentation discusses the strengths and weaknesses of exhibitions in today's world.

Member Price: $0.00   Price: $0.00

Measuring Exhibit Results
Date: 2003-07-01

Today's management is focused on ROI for all functions of business, and exhibitions are no exception. This Guru report identifies various measurement tools useful for exhibit programs.

Member Price: $0.00   Price: $24.00

What Creates Success of an Exhibit?
Date: 2003-07-01

This Guru report addresses unique ways to familiarize attendees with a product when visiting an exhibit - which will increase exhibiting results.

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Trends in Use of Exhibitions
Date: 2003-05-01

This study focuses on the trends in use of exhibitions. It provides an in-depth look at attendance frequency, reasons for attending, exhibit size over time and more.

Member Price: $0.00   Price: $48.00

Success Factors Among Computer/Electronics/Telecommunications Exhibitors
Date: 2002-08-01

This report indicates that successful exhibiting begins with a belief in what exhibitions can deliver. By dividing the respondents into three groups, we are able to demonstrate that success is a function of how shows are used, which begins ...

Member Price: $0.00   Price: $48.00

Boothmanship II: Success in Exhibiting
Date: 2000-08-01

The second in a series of three reports on exhibitor characteristics explores the relationship of training and the success of the exhibitor through the use of exhibiting by objectives. This report examines some of the factors that might ...

Member Price: $0.00   Price: $16.00

Most Remembered Exhibitions: An Analysis of the Factors Affecting Exhibit Recall
Date: 2000-08-01

Seven factors influence how well attendees remember an exhibit. This study explains how all of these factors are integrated to make an impact that reaches and remains with show visitors.

Member Price: $0.00   Price: $24.00

 
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