Research Reports

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A Positive Outlook of an Industry or Company Linked to More Frequent Activity
Date: 2011-12-09

Fact sheet developed from the results of the Changing Environment of Exhibitions Study reporting on the relationship uncovered between a positive outlook and propensity to exhibit more frequently.

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Profile of Frequent Exhibitors
Date: 2011-12-09

Fact sheet developed from the results of the Changing Environment of Exhibitions Study which reports on the unique characteristics of frequent exhibitors as well as how they are the same as exhibitors in general.

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Role and Value of Face-to-Face Marketing
Date: 2003-01-22

Presented to the Major Trade Show Organizers (MATSO) group in January 2003. This presentation identifies the importance of personal relationship selling in today's business environment, a perceived value decline in some exhibitions - with ...

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Organizational Learning and Exhibition Attendance
Date: 1999-02-01

This report discusses the dynamics of organizational learning in the following categories: how attendees view their organization's learning environment; why they choose to attend a particular show; the relationship between a specific ...

Member Price: $0.00   Price: $24.00

The CEIR Index Report: An Analysis of the 2011 Exhibition Industry – Education Sector (ED)
Date: 2012-04-12

• Associations ...

Member Price: $195.00   Price: $295.00

The CEIR Index Report: An Analysis of the 2011 Exhibition Industry – Food Sector (FD)
Date: 2012-04-12

• Food and Beverage ...

Member Price: $195.00   Price: $295.00

 
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