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CEIR Webinars

Upcoming Webinars

No webinars are scheduled at this time.


Past Webinars

Are You Ignoring CEIR Index Data to Your Event’s Detriment? Understand the Latest Trends and Examples of How to Make This Data Work for Your Exhibitions

Presented by Nancy Drapeau, PRC, Senior Research Director and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Dan Corcoran, Chief Operating Officer, Corcoran Expositions; Cathy Breden CMP, CAE, CEIR

Webinar Description:

This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s).  CEO’s, CFO’s, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Learn real world examples on how to use Index data to inform important, strategic business-decisions for your events or those of your clients. The CEIR Event Performance Analyzer is available to help with computing event results in a way that compares your event’s performance to the Index.

Are You Missing the Chance to Deliver Greater Value to Your Trade Show Organizer Customers?

Presenters: Nancy Drapeau, PRC, Senior Research Director and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Chuck Grouzard, Executive Vice President, Exhibition Sales, GES; D. Bradley Kent, Sr., Chief Sales & Services Officer, Visit Dallas

Webinar Description:

This 45-minute webinar is a great lunch and learn opportunity for team members who interface with trade show executive customers and provide advice, insights to help support organizer key business decisions. This session will provide an update on the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index as well as a quick snapshot on how to use the free CEIR Event Performance Analyzer to generate charts that compare a trade show’s performance to the latest CEIR Index data.

More importantly for suppliers, learn real world examples on how to use Index data to help customers understand key trends in the industry, and their event’s position in the marketplace compared to their peers to support their important, strategic business discussions and decisions. Helping them succeed strengthens the bond with you and your company. Come learn how to use this data to ramp up your consultative sales game!

VIEW THE WEBINAR RECORDING HERE

CEIR TIP SHEET: Are You Missing the Chance to Deliver Greater Value to Your Trade Show Organizer Customers.docx

Insights, Innovation and Inspiration to Grow Event Attendance

This webinar presented key findings from a CEIR study on attendance marketing and discover new ways to translate insights into action to grow event attendance.

Highlights included most commonly used tools, techniques and technologies, with an emphasis on what’s working, how the marketing mix is changing, and what’s on the horizon. Translate strategy and insights into an attendee marketing campaign that delivers results.

Presenters: Nancy Drapeau, PRC, Senior Research Director and Kimberly Hardcastle-Geddes, CEM, President, mdg