20 September 2018 | Insights, Innovation and Inspiration to Grow Event Attendance
Hear key findings from a CEIR study on attendance marketing and discover new ways to translate insights into action to grow event attendance.
Highlights will include most commonly used tools, techniques and technologies, with an emphasis on what’s working, how the marketing mix is changing, and what’s on the horizon. Translate strategy and insights into an attendee marketing campaign that delivers results.
Presenters: Nancy Drapeau, PRC, Senior Research Director and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Kimberly Hardcastle-Geddes, CEM, President, mdg
- Understand current exhibition organizer strategies and tactics for growing attendance – traditional and new, emerging approaches
- Learn which strategies and tactics are most successful – bring a score card, are you in line with best practices or do you need to ramp up your game
- Hear concrete, real world examples of strategies and tactics that generate results
Are You Ignoring CEIR Index Data to Your Event’s Detriment? Understand the Latest Trends and Examples of How to Make This Data Work for Your Exhibitions
Presented by Nancy Drapeau, PRC, Senior Research Director and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Dan Corcoran, Chief Operating Officer, Corcoran Expositions; Cathy Breden CMP, CAE, CEIR
This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s). CEO’s, CFO’s, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Learn real world examples on how to use Index data to inform important, strategic business-decisions for your events or those of your clients. The CEIR Event Performance Analyzer is available to help with computing event results in a way that compares your event’s performance to the Index.