The Center for Exhibition Industry Research (CEIR) released today two more reports from its newest series, 2016 Changing Environment of Exhibitions. This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: Exhibitions Valued for Marketing to Hard-to-Reach Industry Sectors and Professionals and Factors that Drive the Decision to Exhibit.
“The next two fact sheets continue to tell the story of the power of face-to-face marketing at exhibitions,” said CEIR President and CEO Brian Casey, CEM. “In today’s experiential marketing world, face-to-face marketing using the business-to-business exhibition channel is hard to beat when it comes to achieving multiple marketing and sales objectives goals.”
Exhibitions Valued for Marketing to Hard-to-Reach Industry Sectors and Professionals shows that roughly half of exhibiting companies face the major task of extensive marketing efforts to reach their target industry sectors or professionals. This report also reveals that companies with these challenges find business-to-business exhibitions highly valuable in helping them market to these audiences.
Factors that Drive the Decision to Exhibit reveals exhibitors are savvy and discriminating. They scrutinize different factors when determining whether to exhibit /expand participation or reduce/leave an event. Study findings suggest factors considered are essentially the same for either decision. An event’s ability to deliver stellar performance on these top-ranked factors helps assure its stability and growth potential.
“The second fact sheet is a reminder to organizers that their success is not guaranteed,” noted EDPA Executive Director Jeff Provost. “Business-to-business exhibition organizers need to assure that each edition of their event delivers the specific value exhibitors are seeking. Keeping close to one’s exhibitor base and evolving an event to their needs helps assure the stability and growth of an event. This fact sheet helps point organizers to where these efforts are best placed to achieve this.”
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years.
CEIR would like to thank its supporting sponsors of the 2016 Changing Environment of Exhibitions study: the Exhibit Designers + Producers Association (EDPA), Group Delphi and Sho-Link.
Exhibitions Valued for Marketing Hard-to-Reach Industry Sectors and Professionals and Factors that Drive the Decision to Exhibit are available for download from the CEIR website. Non- members may purchase each report for $49.
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
The Exhibit Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry. EDPA's purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. In addition to providing regional industry education programs through its six chapters, EDPA organizes one annual meeting, tradeshow and golf tournament in a resort location for industry members and their suppliers. EDPA holds quarterly board meetings, publishes a printed quarterly newsletter, monthly electronic newsletter and membership directory. EDPA also hosts several industry awards, educational surveys and supports the EDPA Foundation. Visit www.edpa.com for more information.
About Group Delphi
Group Delphi is the world-class creator of immersive, unforgettable experiences. With origins in theater and nearly 30 years of igniting the senses, our brilliant creatives collaborate to tell compelling stories and evoke wonder, awe, and connection. Headquartered in the San Francisco Bay Area, with a massive, state-of-the-art production plant in the Midwest and satellite offices from Portland to Paris, we have the unique capability to offer a comprehensive range of services, including multimedia development, event production, and even fine arts. Rather than squeezing every project into a cookie cutter approach, we craft custom solutions according to each client’s unique needs. And the close relationship between our design and production teams ensures that the concept we develop with the client is the same one that appears on the show floor, down to the finest detail. From exhibits and corporate environments to pop-ups, retail stores, and museums, Delphi integrates the physical and digital worlds, delivering magical results for brands like Nike, Pixar, Virgin, Apple, Coca-Cola, Medtronic, the Seattle Space Needle, and more. Visit www.groupdelphi.com for more information.
Established in 1993, Sho-Link is the preferred nationwide I&D provider for the most elite designers and builders in the industry. Our competent experienced labor provides consistent service and know-how at tradeshows, museums, corporate environments, private events, and retail installations, with a focus on managing the unexpected as a true partner on the show floor. Further information about Sho-Link can be found at www.sho-link.com.