The Center for Exhibition Industry Research (CEIR) released today two more reports from its newest series, 2016 Changing Environment of Exhibitions. This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent Marketers Find Exhibitions an Essential Marketing and Sales Tactic and Exhibitions Deliver Unique Value Not Provided by Other Marketing Channels.
“These two new fact sheets provide an up-to-date look at the marketing and sales practices used by exhibiting companies in today’s fast-changing and dynamic business environment,” said CEIR President and CEO Brian Casey, CEM. “It is a call-to-action to organizers to assure their events are delivering the value exhibitors are seeking, as well as think about how to offer exhibitors options to help them fulfill their company’s integrated marketing goals.”
Marketers Find Exhibitions an Essential Marketing and Sales Tactic documents current sales and marketing practices of exhibiting companies, revealing extensive integrated marketing efforts. Business-to-business exhibitions rank second as a marketing and sales tactic being used, and are identified as the primary channel by 77 percent of surveyed exhibitors.
Exhibitions Deliver Unique Value Not Provided by Other Marketing Channels provides insights into why business-to-business exhibitions enjoys high ranking as a primary marketing and sales tactic in today’s world of integrated marketing. Virtually all surveyed exhibitors – 97 percent – identified one or more unique values this channel delivers.
“The data revealed in this latest CEIR study speaks to the continued power of face-to-face marketing at business-to-business exhibitions,” noted EDPA Executive Director Jeff Provost. “It is amazing to see the strength of exhibitions in such a diverse field of marketing and sales channels available.”
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years.
CEIR would like to thank its supporting sponsors of the 2016 Changing Environment of Exhibitions study: the Exhibit Designers + Producers Association (EDPA), Group Delphi and Sho-Link.
Marketers Find Exhibitions an Essential Marketing and Sales Tactic and Exhibitions Deliver Unique Value Not Provided by Other Marketing Channels are available for download from the CEIR website. Non- members may purchase each report for $49.
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
The Exhibit Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry. EDPA's purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. In addition to providing regional industry education programs through its six chapters, EDPA organizes one annual meeting, tradeshow and golf tournament in a resort location for industry members and their suppliers. EDPA holds quarterly board meetings, publishes a printed quarterly newsletter, monthly electronic newsletter and membership directory. EDPA also hosts several industry awards, educational surveys and supports the EDPA Foundation. Visit www.edpa.com for more information.
About Group Delphi
Group Delphi is the world-class creator of immersive, unforgettable experiences. With origins in theater and nearly 30 years of igniting the senses, our brilliant creatives collaborate to tell compelling stories and evoke wonder, awe, and connection. Headquartered in the San Francisco Bay Area, with a massive, state-of-the-art production plant in the Midwest and satellite offices from Portland to Paris, we have the unique capability to offer a comprehensive range of services, including multimedia development, event production, and even fine arts. Rather than squeezing every project into a cookie cutter approach, we craft custom solutions according to each client’s unique needs. And the close relationship between our design and production teams ensures that the concept we develop with the client is the same one that appears on the show floor, down to the finest detail. From exhibits and corporate environments to pop-ups, retail stores, and museums, Delphi integrates the physical and digital worlds, delivering magical results for brands like Nike, Pixar, Virgin, Apple, Coca-Cola, Medtronic, the Seattle Space Needle, and more. Visit www.groupdelphi.com for more information.
Established in 1993, Sho-Link is the preferred nationwide I&D provider for the most elite designers and builders in the industry. Our competent experienced labor provides consistent service and know-how at tradeshows, museums, corporate environments, private events, and retail installations, with a focus on managing the unexpected as a true partner on the show floor. Further information about Sho-Link can be found at www.sho-link.com.