This report is an invaluable resource for any exhibition organizer executive looking to drive innovation in an organization. Topalian states in this report, “Fostering an innovative culture in companies that produce exhibitions is not a luxury, it is a lifeline to survive and thrive in today’s hyper competitive landscape.”
“This article is brief, to the point and a must-read for exhibition organizer executives,” noted CEIR President and CEO Brian Casey, CEM. “The exhibition industry needs to be open to, and drive, innovation. If we don’t do this, someone else will. We are very thankful to Greg for sharing his guiding principles that have generated major, leading-edge events such as New York Comic Con.”
The document delineates four critical, guiding principles for organizers to follow to create and nurture a culture that drives innovation. Greg Topalian points out considerations unique to big and small companies. It offers useful information to share with participants involved in strategic planning as well as when assessing new launch, merger or acquisition opportunities.
Click here to download Cultivating an Innovative Culture and Mindset, Even in Mature Industries. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.
CEIR provides industry-leading research on the North American exhibitions and events industry globally which optimizes performance, increases engagement, and addresses emerging customer needs. For additional information, visit www.ceir.org.
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