CEIR Releases 2010 Exhibition Industry Census

CEIR Census Released 

 

DALLAS, 07 March 2011 - The Center for Exhibition Industry Research (CEIR) has released the 2010 CEIR Exhibition Industry Census revealing that during the past decade, the number of events as compared to the 2000 Census has remained relatively unchanged reinforcing the belief that the exhibition industry is resilient even during times of uncertainty and downturn.

The knowledge-based research also found that as a result of new construction and building renovations, exhibit space has increased which has resulted in the redistribution of events and broader possibilities for prime destinations to host key buyer/seller exhibitions.<br />CEIR Chairperson Carrie Freeman Parsons said, "We are pleased to publish the 2010 Exhibition Industry Census which will be an essential and long-term guide for civic and business leaders as well as exhibition industry professionals to use when assessing the marketplace and planning events. The rich data that is found in the 2010 Census is pivotal in understanding the shifts in facility locations over the past decade and serves as a key indicator as we focus on the next five years and beyond."

Several leading industry companies contributed their databases to the 2010 Census which were then carefully reviewed to eliminate duplication and ensure complete representation of the North American exhibition industry including the U.S., Canada and Mexico. All events with less than 3,000 net square feet of exhibition space were eliminated, and through the use of "intelligent" computer matching and intensive human review, duplicate events were eliminated. While approximately 75 percent of key data points were populated from the source databases, missing data points were extrapolated, when possible, to complete the 2010 Census database. After an extensive review of the data, a final 2010 Census database was approved. From this point, the final analysis of rankings, breakdowns, subtotals and totals was performed.

CEIR President and CEO Douglas L. Ducate, CEM, CMP, said, "When we began the process of analyzing the past decade, we did not know what to expect. We were emerging from the Great Recession, had seen several quarters of decline followed by consecutive quarters of recovery, and then even periods of growth over the past 10 years. Once we had the data and were able to carefully review it, we were very pleased to see that despite the peaks and valleys, the exhibition industry was adaptable to unexpected changes, and this even further confirmed the value of face-to-face events."

Customized details, analysis of industry shifts, potential implications and customized reports are available through the Exhibition Census online found at www.ceir.orgwhere professionals can mine in-depth, exhibition data by city/region, industry sector, size and more and compile to best fit their own needs. For more information on a customized report and to access the Census online, contact Nancy Drapeau, PRD, CEIR research director, ndrapeau@ceir.org

The 2010 Census data was compiled by Veris Consulting, Inc., a leading trade show research consultancy, which has been the primary research firm for such groundbreaking industry studies as the CEIR Index and Census. Veris is an EEIAC-certified trade show auditor and conducts business surveys focusing on financial and operating ratios, compensation and benefits, benchmarking, needs assessments and demographics. Veris' statistical programs track highly confidential production, sales, inventory and capacity data that is used to monitor and compare performance relative to competitors.

The 2010 CEIR Census is available for purchase today at www.ceir.org

About CEIR

CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.