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Areas of Study

An annual assessment is conducted to identify the research needs of the exhibition industry. While the CEIR Board board of directors ultimately determines the specific research projects, the research committee makes recommendations.

The Foundation is currently focusing on research topics consistent with its core goals and mission. These include:

  • Data that quantifies the value proposition of the industry for attendees, exhibitors, host communities and show organizers, as well as data that identifies trends to enhance overall ROI
  • Strategies to communicate the value of the industry to marketing decision makers who will in turn drive greater attendance from both attendees and exhibitors
  • An industry standard model for measuring the economic impact on host cities
  • Strategies to engage younger audiences in attending exhibitions and events
  • Research on how to deliver greater marketing value through extending the life and reach of a show by using technology and viral marketing such as social networking

Third-Party Research

CEIR also considers partnerships with external organizations to develop areas of research that benefit the exhibition industry such as:

  • The value of face-to-face events vs. recognized alternative marketing mediums
  • How to leverage technology to increase show marketability and attendance
  • The relative cost to close a sale -- trade show lead vs. a sale without a trade show lead
  • Generational trends
  • Reliable metrics to calculate economic impact of exhibitions and events
  • The CEM program and other targeted education offerings
  • Education to increase the awareness of industry careers
  • Strategies to leverage existing CEIR data to promote the exhibition industry
  • Data on public events

If you are interested in discussing a third-party research opportunity, please contact us.

CEIR Research Committee

2017 Chair

Ian K. Sequeira

Executive Vice President
VP of Research & Measurement

Exhibit Surveys Inc

Committee Members

Kevin Bagger

Executive Director of the Research Center

Las Vegas Convention & Visitors Authority

Glenda Brungardt, CTSM

Global Events/Tradeshow Manager

HP Inc

Paul Graller

Vice President

Hall-Erickson Inc.

Justin Hersh

President & CEO

Group Delphi

Jennifer Hoff, CEM

President

Taffy Event Strategies

Cathy Hopkins

Associate Marketing Analyst

Global Experience Specialists (GES)

No Photo Available

Jackie James

Show Director

Informa Exhibitions

Melinda Kendall

SVP Strategic Sales Support

Freeman

 

Heidi Mitchell

Sr. Trade Show Marketing Manager

National Safety Council

Brian Sherwood

Vice President, Customer Insights

Reed Exhibitions

Rich Stone

CEO

ACT/EXPOCAD

Dave Weil, CAE

Vice President, Event Services

SmithBucklin Corporation

Staff

Cathy Breden, CMP, CAE

CEO

CEIR

Nancy Drapeau, PRC

Senior Research Director

CEIR